A sum up of the Branding process for ‘Air Squirrel’, a company about wireless screen mirroring and digital signage softwares.
ISOTYPE DESIGN PROCESS
CONCEPT: NATURAL AND HUMAN + DYNAMIC AND FAST
ORGANIC SHAPES + GEOMETRIC FORMS
BASE FORM
REUSED ELEMENTS FOR CONSISTENCY
REPEATED ELEMENTS FOR SIMPLICITYLOGOTYPE DESIGN PORCESS
FONT: DIN CONDENSED
BEFORE / AFTER TYPOGRAPHY TREATMENT
GRID
COLOR SELECTION PROCESS
COLOR SELECTION
COLOR ADAPTATIONRESULT
LOGOTYPE
ISOTYPE
IMAGOTYPE