Branding for the startup ‘Pardo & Grado’, an online encyclopedia focused on animals.
ISOTYPE DESIGN PROCESS
CONCEPT: ANIMALS + TECHNOLOGY
BASE FORM
GRID
GRID + GUIDELINES
LOGOTYPE DESIGN PROCESS
TYPOGRAPHY TREATMENT
TYPOGRAPHY FEATURINGS
TRACKING 1
TRACKING 2RESULT
LOGOTYPE
LOGOTYPE ABBREVIATED
ISOTYPE
IMAGOTYPE